Sponsorship that goes beyond a logo on a banner. Six partnership tiers, custom & in-kind, and a backpack give-back you can plug straight into. Whatever lane fits, you stand beside the squad and the next generation.
Your partnership places your brand in front of thousands of attendees per weekend — players, families, fans, and community members from across Little Rock and beyond. More importantly, you become a visible part of the work we do for our city and the next generation.
School supply drives, backpack giveaways, scholarship recognition, and youth programming are woven into every event weekend. Your brand stands behind all of it.
We create real moments where positive adults and young people connect — on the court, in the stands, and in the community — closing the distance between generations.
Family-friendly, high-energy environments that show our kids how our city celebrates, competes, and supports one another.
Thousands of engaged attendees each weekend — a captive, family-centered audience that local and regional brands rarely reach in one place.
On-site signage, PA announcements, social media, livestream features, merchandise, and printed programs. Your brand travels across every channel we touch.
A nonprofit born and raised in Little Rock. Partnering with Who Run It keeps dollars, talent, and pride in our city — and our community notices who shows up.
COMPETITION · COMMUNITY · POSITIVITY · THE NEXT GENERATION · ALL ON ONE COURT
Little Rock is home base — and the numbers below are what Little Rock alone has produced. Behind every backpack is a student who walked into school ready. Behind every weekend is a gym full of people who chose togetherness.
Six tiers, top to bottom. Every partner gets named, every partner gets the floor, every partner gets the receipts. Custom and in-kind packages built around your goals at the bottom.
Product donations. Food & beverage partnerships. School-supply contributions. Prize package contributions. We will tailor a package around your goals and budget. No minimum, no ceiling, just a real conversation.
Compare every tier in one place. Every tier directly supports backpack giveaways, youth programming, and community recognition.
| BENEFIT | TIPOFF$250 | ASSIST$500 | REBOUND$1,000 | BACKBOARD$1,500 | COURT$5,000 | TITLE$15,000 |
|---|---|---|---|---|---|---|
| Name on supporter wall | ✓ | · | ✓ | ✓ | ✓ | ✓ |
| Social media recognition | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Event tickets / reserved seats | 2 GA | 2 | 2 | 4 | 10 | VIP |
| Listed on whorunitbb.com | · | ✓ | ✓ | ✓ | ✓ | ✓ |
| Name / logo in event program | · | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo on event banners | · | · | · | ✓ | ✓ | ✓ |
| Name on community give-back plaque | · | · | · | ✓ | ✓ | ✓ |
| PA shoutouts (both days) | · | · | · | · | ✓ | ✓ |
| Logo on WRI merchandise | · | · | · | · | ✓ | ✓ |
| Livestream feature | · | · | · | · | ✓ | ✓ |
| Give-back day naming rights | · | · | · | · | ✓ | · |
| Meet-the-squads pass | · | · | · | · | ✓ | ✓ |
| Backpack drive co-branded | · | · | · | · | · | ✓ |
| Halftime show in your name | · | · | · | · | · | ✓ |
| Event presenting title | · | · | · | · | · | ✓ |
| Recap film custom segment | · | · | · | · | · | ✓ |
| Year-round content collaboration | · | · | · | · | · | ✓ |
Not every partner shows up as a brand. Some show up as backpacks. Every $25 stocks one school-ready pack. Drop in at any level — the kids see all of it.
The simplest way in is one backpack at a time. The biggest way in is naming a whole row. Either way, every dollar lands in a kid's hands before fall semester.
School-ready pack — pens, pencils, notebooks, folders, glue, scissors. Distributed at local schools before fall.
20 backpacks at one tour stop. Name listed on the program + a thank-you on socials.
New school supplies, no cash. Bins at every host venue starting July 1.
Pick a tier, build a custom package, or just send us your vision. We will tailor the rest around your goals and budget — and walk you all the way through the weekend.
Thank you for considering Who Run It. Whether you join us as a Title sponsor or a Tipoff friend — or you drop a single backpack in the bin — your partnership tells the next generation of Little Rock that their city and the people in it believe in them. We look forward to building a winning partnership together.
Shakyla Hill EXECUTIVE DIRECTOR · WHO RUN IT